’Color in Festivals’ explores the profound role of color in global celebrations, revealing how it functions as a symbolic language that communicates identity, spirituality, and social order. The book argues that color is not merely decorative but a powerful tool for understanding cultural values and histories. For example, the prevalence of red in many festivals often symbolizes good fortune and vitality, while white frequently represents purity or mourning, depending on the cultural context.
The book progresses thematically, beginning with color theory and symbolism, then delving into case studies from around the world, such as Holi in India and Day of the Dead in Mexico. It emphasizes the historical context of color usage, noting how the availability and cost of dyes influenced their symbolic value. By analyzing historical records, ethnographic studies, and visual materials, the book uncovers overarching patterns in the global use of color, highlighting both universal themes and culturally specific interpretations. This approach provides a unique lens for cross-cultural understanding, making it valuable for anyone interested in world history and social science.
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