Margo Berman is Professor of Advertising at Florida International University and has more than 20 years” experience as a creative director and copywriter. She is the author of Street-Smart Advertising: How to Win the Battle of the Buzz (2010) and co-author (with Robyn Blakeman) of The Brains Behind Great Ad Campaigns: Creative Collaboration between Copywriters and Art Directors (2009).
10 Ebooki wg Margo Berman
Margo Berman: Street-Smart Advertising
Even the most creative minds need stimulation. Inspiration can come from examples of exceptional work, exercises designed to motivate, or time to reflect. The more inventive pieces the mind takes in, …
PDF
Angielski
DRM
€19.27
Margo Berman: The Copywriter’s Toolkit
Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy …
PDF
Angielski
DRM
€34.99
Margo Berman: The Copywriter’s Toolkit
Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy …
EPUB
Angielski
DRM
€34.99
Margo Berman & Robyn Blakeman: Brains Behind Great Ad Campaigns
Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian’ spots, the ’ …
EPUB
Angielski
DRM
€175.35
Margo Berman: Blueprint for Strategic Advertising
The Blueprint for Strategic Advertising’s step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual, verbal, social media, integrated, and global of advertising …
EPUB
Angielski
DRM
€61.49
Margo Berman: Blueprint for Strategic Advertising
The Blueprint for Strategic Advertising’s step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual, verbal, social media, integrated, and global of advertising …
PDF
Angielski
DRM
€61.76
Margo Berman & James S. Bowman: Professional Edge
The new context and character of public service – shifting values, entrepreneurship, information technology, multi-sector careers – require enhanced technical, ethical, and leadership skills. This co …
EPUB
Angielski
DRM
€61.49
Margo Berman & James S. Bowman: Professional Edge
The new context and character of public service – shifting values, entrepreneurship, information technology, multi-sector careers – require enhanced technical, ethical, and leadership skills. This co …
PDF
Angielski
DRM
€61.45
Margo Berman: Content and Copywriting
Learn to create powerful, strategic copy for multiple channels, platforms, and storytelling templates Today, just writing strong content or catchy copy isn’t enough. You must also know how to create …
PDF
Angielski
DRM
€45.99
Margo Berman: Content and Copywriting
Learn to create powerful, strategic copy for multiple channels, platforms, and storytelling templates Today, just writing strong content or catchy copy isn’t enough. You must also know how to create …
EPUB
Angielski
DRM
€45.99
