Mark Whitehead & Rhys Jones 
Nudging [EPUB ebook] 

Wsparcie

Nudging is a controversial technique for changing people’s behaviours. It burst into public consciousness in the early 2000s with the launch of “nudge units” and departments in government. Its use as a policy tool is particularly polarizing as it raises moral and constitutional issues about freedom of choice and coercion.

Mark Whitehead and Rhys Jones consider how the nudge as a mechanism for policy implementation came about and why it gives rise to such strong feelings. They explain what a nudge is, how it differs from other behavioural prompts, and consider whether we should use them and, if so, when and where they are best deployed. In particular, they explore how the proliferation of digital media throughout our lives has given nudging a new impetus and sphere of operation, which can be both harder for consumers and citizens to detect and more contentious.

€25.99
Metody Płatności

Spis treści

1. Nudge: a gentle form of power

2. Histories of nudging

3. Nudges in practice

4. Critiques of controversies

5. The digital future

6. Conclusion

O autorze

Rhys Jones is a Professor of Human Geography at Aberystwyth University. His research interests are in the broad area of political geography, focusing on themes such as the state, nationalism, behaviour change. He has published 12 books.

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Język Angielski ● Format EPUB ● Strony 136 ● ISBN 9781788217293 ● Rozmiar pliku 3.6 MB ● Wydawca Agenda Publishing ● Miasto Newcastle upon Tyne ● Kraj GB ● Opublikowany 2024 ● Do pobrania 24 miesięcy ● Waluta EUR ● ID 9153873 ● Ochrona przed kopiowaniem Adobe DRM
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