The gold standard for e Bay users who want to get serious about
selling
Want to turn your e Bay use into a steady revenue stream? Come to
where everyone starts, with a copy of the latest edition of
Starting an e Bay Business For Dummies. EBay superstar author
Marsha Collier packs the fourth edition of her mega-selling book
with everything you need to know, from how to tap the explosive
power of social media for promoting your business to the very
latest on e Bay?s fees and payment structure, how to maintain your
own customer service center, ways to build an audience, and much
more.
* Shows you how to lay the foundation for a business by setting
up a store and reviews legal requirements and restrictions
* Helps you price and source your merchandise
* Explores how to attract an audience using social media through
your own site
* Gives you a quick MBA in budgeting, money transactions,
customer service, shipping, and more
* Offers insight on other sellers who have been successful on
e Bay and what you can learn from them
Kick-start your e Bay business and get profitable with this
must-have guide from e Bay superstar Marsha Collier.
Spis treści
Introduction 1
Part I: Getting Serious about e Bay 7
Chapter 1: Launching Your Business on e Bay 9
Chapter 2: The Finer Points of e Bay Selling 31
Chapter 3: Cool e Bay Tools 57
Chapter 4: Safe Selling Equals Profitable Sales 83
Chapter 5: Expanding Sales with an e Bay Store 103
Part II: Setting Up Shop 119
Chapter 6: Finding Merchandise to Up Your Profits 121
Chapter 7: Pricing Your Items to Sell 139
Chapter 8: Establishing and Marketing Your Web Site 151
Part III: Business Is Business — Time to Get Serious 167
Chapter 9: Software Built for Online Auctions 169
Chapter 10: Dollars and Sense: Budgeting and Marketing Your Sales 185
Chapter 11: Setting Up Listings That Sell 199
Chapter 12: Providing Excellent Customer Service 219
Chapter 13: Collecting Your Money 231
Chapter 14: Shipping Your Items: Sending Them Fast and Saving Money 249
Part IV: Your e Bay Back Office 263
Chapter 15: Getting Legal: Understanding Taxes and Licenses 265
Chapter 16: Savvy Record Keeping — Keeping the Tax Man at Bay 277
Chapter 17: Building an e Bay Back Office 293
Part V: The Part of Tens 311
Chapter 18: Ten (or So) Sellers Who’ve Made the Jump from Hobby to Profits 313
Chapter 19: Ten Other Places to Move Your Merchandise 323
Appendix A: e Bay Business Glossary 333
Appendix B: The Hows and Whys of a Home Network 339
Index 345
O autorze
Marsha Collier is a world-renowned e Bay maven, sought-after speaker, and bestselling author on e Bay topics, with more than a million copies of her books in print. She has written all editions of e Bay For Dummies, Starting an e Bay Business For Dummies, and e Bay Business All-in-One For Dummies.
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