Cut through the noise and make better college and career choices
This book is about addressing the college-choosing problem. The rankings, metrics, analytics, college visits, and advice that we use today to help us make these decisions are out of step with the progress individual students are trying to make. They don’t give students and families the information and context they need to make such a high-stakes decision about whether and where to get an education.
Choosing College strips away the noise to help you understand why you’re going to school. What’s driving you? What are you trying to accomplish? Once you know why, the book will help you make better choices.
The research in this book illustrates that choosing a school is complicated. By constructing more than 200 mini-documentaries of how students chose different postsecondary educational experiences, the authors explore the motivations for how and why people make the decisions that they do at a much deeper, causal level. By the end, you’ll know why you’re going and what you’re really chasing.
The book:
* Identifies the five different Jobs for which students hire postsecondary education
* Allows you to see your true options for what’s next
* Offers guidance for how to successfully choose your pathway
* Illuminates how colleges and entrepreneurs can build better experiences for each Job
The authors help readers understand not what job students want out of college, but what 'Job’ students are hiring college to do for them.
Spis treści
Foreword by Clayton M. Christensen
Part I: Introduction
Chapter 1: Is This Book for Me?
Chapter 2: College Choosers Face a New, High-Stakes World
Part II: Helping Learners Make Better Choices
Chapter 3: Help Me Get Into My Best School
Chapter 4: Help Me Do What’s Expected of Me
Chapter 5: Help Me Get Away
Chapter 6: Help Me Step It Up
Chapter 7: Help Me Extend Myself
Chapter 8: Living life through the Jobs
Part III: Helping Educators Design Better Choices
Chapter 9: Why Understanding the Job Changes What You Offer
Chapter 10: How Institutions and Entrepreneurs Can Design Better Experiences
Part IV: Conclusion
Chapter 11: Parting Advice for Learners and Educators
Appendix: How to Discover Jobs
Acknowledgements
About the Authors
Index
O autorze
MICHAEL B. HORN is the author and coauthor of multiple books, white papers, and articles on education. He is the head of strategy for the Entangled Group and a senior partner for Entangled Solutions, which offers innovation services to education institutions. He is also the co-founder of and a distinguished fellow at the Clayton Christensen Institute for Disruptive Innovation.
BOB MOESTA is an innovator, entrepreneur, and co-creator of the Jobs to Be Done Theory. The co-founder and president of the Re Wired Group, Moesta is also a fellow at the Clayton Christensen Institute for Disruptive Innovation. He is a guest lecturer at The Harvard Business School, MIT Sloan School of Entrepreneurship, and Northwestern University’s Kellogg School of Management.
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