Autor: Mohd Helmi Ali

Nor Aida Abdul Rahman is an Associate Professor at Universiti Kuala Lumpur, Malaysian Institute of Aviation Technology (Uni KL MIAT) in Subang, Selangor, Malaysia. She is  a Fellow at UKM-MPOB Endowment Chair, National University of Malaysia; and a visiting professor at ITL Trisakti Jakarta, Indonesia. She has worked as internal and external trainer in management topic, marketing logistics and supply chain, Halal logistics and postgraduate research. Her research interest is in marketing logistics, strategic management, air travel, halal logistics and supply chain, logistics and supply chain performance, logistics branding, aviation management and air travel. Her work has appeared in Industrial Marketing Management, Journal of Islamic Marketing, Journal of Humanitarian Logistics and Supply Chain Management, Journal of Quality and Reliability and Management, and others. She has also published a number of book chapters, books, edited books, refereed conference proceedings, and is part of the editorial team of book projects with Routledge and Springer. She is a panel of WG in MS2400 Halal Supply Chain standard & TC10 for Halal supply chain standard (SMIIC). She is also serving as External Academic Advisor in college, a chartered member for Chartered Institute of Logistics and Transport Malaysia (CILTM), JAKIM Halal Trainer, HRDF Certified Trainer and MQA panel auditor. Mohd Helmi Ali is Associate Professor at the UKM-Graduate School of Business, Universiti Kebangsaan Malaysia. He has experiences in multiple industries such as food, oil and gas, maritime, transportation, and construction. Despite his recent involvement in academics, he has worked with many research fields, in particular on food integrity and supply chain, halal-hub. His research interest focuses on food integrity, halal food supply chain, sustainable development, operation management and innovation. He also is Chartered Member, The Chartered Institute of Logistics & Transport Malaysia.