Nicholas Ind is a Professor at Kristiania University College, Oslo. Before he became an academic Nicholas ran Icon Medialab’s brand consultancy arm in Sweden, had his own branding consultancy in the UK and was a Director of a design group. The author of thirteen books, Nicholas is a Visiting Professor at ESADE, Barcelona and Edinburgh Napier University. He was a founder member of the Medinge Group – an international branding think tank.
Oriol Iglesias is an Associate Professor and Head of the Marketing Department at ESADE Business School. An accomplished author, his research has been published in top international academic journals. Furthermore, he has consulted and/or developed custom in-company training for worldwide leading firms from many different sectors. He is member of the think tank Medinge Group.
5 Ebooki wg Oriol Iglesias
Oriol Iglesias & Nicholas Ind: Routledge Companion to Corporate Branding
This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder, and sustainable approach to corporate brand ma …
PDF
Angielski
DRM
€56.57
Oriol Iglesias & Nicholas Ind: Routledge Companion to Corporate Branding
This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder, and sustainable approach to corporate brand ma …
EPUB
Angielski
DRM
€56.84
Nicholas Ind & Oriol Iglesias: In Good Conscience
When a customer, employee, or investor is faced with a choice of companies amidst a sea of competitors, they increasingly consider how responsible that organization is. Customers want to buy ethical …
PDF
Angielski
€37.44
Oriol Iglesias & Nicholas Ind: Brand Desire
Desire is big business. If companies can create true desirability for their brands, customers will not only express preference and loyalty, they also show a willingness to act as brand champions, par …
EPUB
DRM
€19.51
Oriol Iglesias & Nicholas Ind: Brand Desire
Desire is big business. If companies can create true desirability for their brands, customers will not only express preference and loyalty, they also show a willingness to act as brand champions, par …
PDF
DRM
€19.67