Autor: Pete F. Kercher

Giuseppe Di Bucchianico Born in Pescara in 1967, he is an architect, with a Masters in Ergonomics and Ph.D in technological and design innovation Culture (2001).  He has had teaching assignments at the University of Roma-La Sapienza, Politecnico di Milano, Palermo, Florence and Chieti-Pescara, where he currently teaches Design 2. She has participated in numerous national research related to the design of the application fields.  Conducts research mainly in the field of relationships and synergies between Design and Ergonomics, ie the relations between individuals, artifacts and environments for the development of a user-centered approach to type design, themes with which he has participated in numerous national conferences and International. The application areas were those of the industrial product and in particular the nautical design and, recently, the Design for All and ergonomics for sustainable development.  He has won numerous competitions and international architectural awards ( „subversive insertions” Use Institute in Verona) and design ( „Design Plus 2007”, ISH Frankfurt). Professionally he has studied in Design, collaborating with numerous companies (including Gattocucine, Valcucine, Foster, Abis, Tecnolam), exposing at important exhibitions and events in Milan, Verona, Brussels, Moscow, Paris, Frankfurt, New York, receiving reviews in prestigious magazines.  It is representative of the Agency SDI (Italian Design System) of Chieti to the Assembly of the Territorial Delegation of the National Council for Design Research. As part of the IEA (International Ergonomics Association), he is co-Chair of the International Technical Subcommittee „Ergonomics and Design for Sustainability”. Pete Kercher Pete Kercher graduated in law in the UK then worked in international youth politics (Vice-President, European Federation of Liberal and Radical Youth, 1975-77). Moving to Italy in 1978, he established a communications and design consulting agency, now KSDC Strategic Design and Communications.  Executive Officer of BEDA in 1988-94, he then represented Italy on its Board of Directors until 2002. A founder member of EIDD – Design for All Europe in 1993 (President in 2003-7) and of its national counterpart Design for All Italy (President 1997-99), he is currently EIDD’s roving Ambassador. As President of EIDD, he focused on critical mass in terms of membership, of academic credibility (the definitive EIDD Stockholm Declaration© 2004) and of taking the message about Design for All out into the real world of business and public administration, both by targeting the European Commission, other international agencies and major international organisations operating in the private sector and by devising a cycle of major annual conferences: Culture for All (2005), Work for All (2006) and Tourism for All (2007).  He writes articles and manifestos for political, legal and design publications, chairs and addresses conferences, seminars, symposia and workshops all over Europe and the rest of the world and acts as consultant to many international projects, also serving as a member of the Group of Experts in Design at OHIM (now EUIPO) throughout its existence (2002-2008).