Peter Beharrell & David Miller 
The Circuit of Mass Communication [PDF ebook] 
Media Strategies, Representation and Audience Reception in the AIDS Crisis

This book moves beyond the narrow focus of much of the work on media and cultural studies to examine the whole process of interaction between the media and the social world. Rejecting approaches which focus only on ownership or discourse or audience reception, this new book from the Glasgow Media Group, examines: promotional strategies; media production; representation and audience responses; as well as broader impacts on policy, culture and society.

Using a detailed analysis of the struggle over representation during the AIDS crisis as point of departure, The Circuit of Mass Communication reveals the power of the media to influence public opinion, and the complex interaction between media coverage, audience response and contemporary power relations. Based on extensive empirical research, this book offers a range of challenging insights on media power, active audiences and moral panics.

Spis treści

Introduction – Jenny Kitzinger and David Miller

The AIDS Public Education Campaign, 1986-90 – David Miller and Kevin Williams

News Variations – Peter Beharrell

AIDS and Television News – David Miller and Peter Beharrell

AIDS on Television – David Miller

Form, Fact and Fiction

Sourcing AIDS News – David Miller and Kevin Williams

Producing AIDS News – Kevin Williams and David Miller

Media Impact on Public Beliefs about AIDS – Jenny Kitzinger

Resisting the Media – Jenny Kitzinger

The Extent and Limits of Media Influence

AIDS, the Policy Process and Moral Panics – David Miller and Jenny Kitzinger

Conclusion – Jenny Kitzinger and David Miller