Phil Harris & Andrew Lock 
Machiavelli, Marketing and Management [PDF ebook] 

Wsparcie

This cutting edge text provides insight into the meaning and interpretation of Machiavelli, and highlights the particular relevance to today s manager of his works for management, marketing and political thought. It addresses a number of common themes relating to his influences and arguments, and includes topics such as:* modern management* governance and ethics* post-modernism* marketing * political communication and spin doctoring* rhetoric and dichotomy of Machiavelli. It brings together an outstanding and diverse range of contributors including leading Machiavelli writers, prominent 'politicos’, some of the key management thinkers in the UK, and descendants of Machiavelli himself, and will be of great interest to all students and scholars of management, marketing and political science.

€57.96
Metody Płatności
Kup ten ebook, a 1 kolejny otrzymasz GRATIS!
Format PDF ● Strony 256 ● ISBN 9780203462171 ● Wydawca Taylor and Francis ● Opublikowany 2002 ● Do pobrania 6 czasy ● Waluta EUR ● ID 2292198 ● Ochrona przed kopiowaniem Adobe DRM
Wymaga czytnika ebooków obsługującego DRM

Więcej książek elektronicznych tego samego autora (ów) / Redaktor

128 414 Ebooki w tej kategorii