Francisco J. Martínez-López is Professor of Business Administration at the University of Granada in Spain.
Luis F. Martinez is Associate Professor of Marketing and Behavioral Science at Nova School of Business & Economics, Nova University Lisbon, Portugal.
Philipp Brüggemann is Postdoctoral Researcher at the University of Hagen, Germany.
2 Ebooki wg Philipp Brüggemann
Philipp Brüggemann: Die Dekomposition von Marktanteilen – methodische Grundlagen und empirische Anwendung
Dieses Buch beinhaltet methodische Grundlagen sowie mehrere empirische Anwendungen der vom Autor entwickelten neuartigen Methode zur Dekomposition von Marktanteilen. Philipp Brüggemann zeigt am Beisp …
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Niemiecki
€54.99
Francisco J. Martínez-López & Luis F. Martinez: Advances in Digital Marketing and eCommerce
The Digital Marketing and e Commerce Conference brings together leading researchers and scholars to exchange and share their experiences and findings on all aspects of ecommerce and digital marketing …
PDF
Angielski
€181.89
