Pi-Chi Chen is Lecturer in International Business at the Department of International Business and Economics, the University of Greenwich. Her research interests include international business strategy, multinational enterprises based in emerging markets, multinational networks and subsidiaries, and regional innovation and development.
Young-Chan Kim is Senior Lecturer in International Business at the Department of International Business and Economics, the University of Greenwich. His research interests include international business strategy, multinational enterprises based in emerging markets, especially China and Africa, and regional innovation and development. His recent book „China and ASEAN” was also published by Springer.
2 Ebooki wg Pi-Chi Chen
Pi-Chi Chen & Young-Chan Kim: US Firms’ Business Competence in the Taiwanese IT Industry
This book offers an in-depth analysis of the roles and strategies of subsidiaries of American multinational companies (MNCs) in Taiwan’s IT industry. Based on semi-structured interviews with 16 manag …
PDF
Angielski
€96.29
Young-Chan Kim & Pi-Chi Chen: The Digitization of Business in China
One of the first of its kind, this book examines the digitalization of Chinese businesses both theoretically and practically. Taking a fresh and unique approach, the authors seek to adopt individual …
PDF
Angielski
€90.94
