This innovative book provides a fresh take on quantitative data analysis within the social sciences. It presents variable-based and case-based approaches side-by-side encouraging you to learn a range of approaches and to understand which is the most appropriate for your research.
Using two multidisciplinary non-experimental datasets throughout, the book demonstrates that data analysis is really an active dialogue between ideas and evidence. Each dataset is returned to t...
Spis treści
Part 1: Quantitative data: structure, preparation and analysis approaches
Chapter 1: Data structure
Chapter 2: Data preparation
Chapter 3: Approaches to data analysis
Pa...
O autorze
Ray Kent is now retired, but was Senior Lecturer in Marketing at the University of Stirling. He has published on topics as diverse as product range policy, marketing...