This authored volume presents the fundamentals of Neuro IS, which is an emerging subfield within the Information Systems discipline that makes use of neuroscience and neurophysiological tools and knowledge to better understand the development, use, and impact of information and communication technologies. This book is an initial guide to this new research domain. The target audience primarily comprises Ph D students and researchers, but the book may also be beneficial for graduate students and practitioners.
Spis treści
Introduction to Neuro IS.- A Primer on Neurobiology and the Brain for Information Systems Scholars.- Tools in Neuro IS Research: An Overview.- Topics in Neuro IS and a Taxonomy of Neuroscience Theories in Neuro IS.- quot;Times New Roman’;mso-ansi-language:EN-CA;mso-fareast-language:DE;mso-bidi-language: AR-SA’>Establishing and Operating a Neuro IS Lab.
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