Robert Vetere is President of the American Pet Products Association (APPA), the largest trade organization for pet products in the world. At APPA, Vetere works with Dr. Marty Becker of ABC”s „Good Morning America” and Dr. Alan Beck at Purdue University to explore the human-animal bond. He also volunteers at Green Chimneys, a farm that teaches leadership skills to children with emotional, social and learning disabilities.Over the past two decades, he has led management training seminars using the insights in this book. Among the Fortune 500 companies he has counseled are Union Carbide, First Brands, Walmart, Clorox, Lehman Bros, Merck, Oil-Dri, Mars, Nestles, Bear Stearns, PetSmart, and Proctor & Gamble. Bob has been interviewed by BusinessWeek, The Wall Street Journal, Kiplinger”s, Entrepreneur magazine, „World News Tonight, ” CBS News, CNN, The New York Times magazine, The Washington Post, USA Today, and The Chicago Tribune.Before joining APPA, Vetere served as senior vice president, administration, general counsel and secretary at Oil-Dri Corporation of America, a publicly traded $175 million international manufacture of agricultural, industrial and pet products.Valerie Andrews has spent more than 25 years chronicling social innovation. Her work has appeared in major magazines, on PBS television and the web. She recently coauthored The Business of Changing Lives: How One Company Took the Information Superhighway to the Inner City with Allan Weis, one of the founders of the Internet, and has edited several bestselling business books. Her articles about creativity, peak performance and changes in the American workplace have appeared in People, New York, Vogue, Esquire and on the Internet. She has also appeared as a commentator on public television and is the author of A Passion for this Earth, essays on our connection to the natural world. Her first book, The Psychic Power of Running, was published by Rawson Associates.
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