Russ L. Cooper & Georgia M Lee 
Consumer Component in Renewable Energy Use [PDF ebook] 
Select Research

Renewable energy is available to consumers in three forms: (1) utility green pricing programs offered in regulated states, (2) competitive retail electricity products in deregulated or competitive markets, and (3) renewable energy certificates (RECs) purchased in over-the-counter transactions or through independent REC marketers. The objective of this book is to explore trends in consumer interest and awareness of renewable energy options through analysis of historical and regional survey data. This book documents green power marketing activities and trends in the United States and discusses the social acceptance of utility-scale renewable energy projects.