Andris A. Zoltners is a professor of marketing at the Kellogg School of Management at Northwestern University. Prabhakant Sinha is Co-Chairman of ZS Associates, a global sales effectiveness and marketing consulting firm founded by Zoltners and Sinha in 1983. Andy and Prabha are the coauthors of The Complete Guide to Sales Force Incentive Compensation (978-0-8144-7324-5) and The Complete Guide to Accelerating Sales Force Performance (978-0-8144-0650-2). Sally E.Lorimer is a sales and marketing consultant and business writer.
1 Ebooki wg Sally E Lorimer
Sally E Lorimer & Prabhakant Sinha: Building a Winning Sales Management Team
First-line sales managers (FLMs) play a key role in helping a sales organization drive profitable revenue growth in an ever-changing business environment. But although directly responsible for …
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Angielski
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