2 Ebooki wg Scot McKee
Chris Fill & Scot McKee: Business Marketing Face to Face
The once predictable world of business (B2B) marketing is changing. It is now a complex and challenging environment populated by an increasing number of channels, fast developing technology and the …
PDF
Angielski
DRM
€50.66
Scot McKee: Creative B2B Branding (No, Really)
B2B brand communications have changed little in the last 25 years, until now. This book combines experience, insight, anecdote, observation and example to demonstrate how businesses can dramatically …
PDF
Angielski
DRM
€50.65
