Shuichi Fukuda 
Emotional Engineering, Vol.7 [PDF ebook] 
The Age of Communication

This book demonstrates that emotion is a highly influential component in creating a new society and new engineering, revealing the importance of emotion in various aspects of the Connected World. It addresses a wide variety of topics, but with this one underlying aim throughout. Further, it stands out for the approach it takes to the Internet of Things and the Connected Society. 






The contributing authors illustrate that humans are essentially either playmakers or playing managers, with teamwork and play being crucial aspects of our lives. They argue that strategy is becoming increasingly important, and consider the most adaptable strategy, one that will allow us to respond to today’s quickly and radically changing situations. The book is particularly focused on the Connected Society as the point of departure, and explores what motivates humans, what decisions they should make, and what actions they should take. 






With engineering quickly moving from product development to experience development, and the role of emotion in engineering becoming increasingly apparent, this book offers a timely and valuable resource for engineers and researchers alike.  


 

Spis treści

Understanding Motivation: A Key to Deeper Satisfaction.- Increasing Importance of Decision-making.- An Emotional Approach to develop an Ecosystem.- Live Smart.- How you can be understood and accepted at the first business meeting in the Philippines.- A Physical Approach to Turn Negative Feeling to Positive.- Communicating with Dolphins.- Investigation of Physiological Measurements during Evaluation of Pattern Goodness.- Emotional Motion Design Using Mimetic Words.- A Method for Designing Complicated Emotional 3-Dimenstional Geometrical Shapes.- Biological Significance of Self-touching Behaviors.- Cognitive Neuroscience of Aesthetics and Creativity.- A Human-like Steering Model.- A Face Reader Approach to Identify Customer’s Interest.- Kansei Engineering: How Different It Is between France and Japan.

O autorze

Professor
Shuichi Fukuda served as the President of the International Society for Productivity Enhancement, Vice President of IEEE Reliability Society, Chair of ASME Computers and Information in Engineering Division, Deputy Technical Group Leader of Systems and Design, ASME. He is an Honorary Member of JSME, Fellow of ASME, IEICE (Institute of Electric, Information and Communication Engineers) and ISPE, and Glory Member of REAJ (Reliability Engineering Association of Japan). Although he is a mechanical engineer, he worked in a very wide variety of engineering fields such as shipbuilding, civil engineering, information systems, management of technology, welding engineering, etc. His research extends widely across many disciplines such as CAE, dynamics, reliability engineering, intelligent production, emotional engineering and the management of technology.