About the Author
Wendy Mayhew is an author, speaker & entrepreneur, with over 40 years’ experience successfully launching & managing businesses. She founded the communications agency Mayhew & Associates, which grew to sales of $3 million with one employee. Based on her own experience & after seeing the need for practical business support amongst older demographics, Mayhew launched WISE: Seniors in Business, to support entrepreneurs through panels, online resources and the 50 over 50 Awards.
Spis treści
GETTING STARTED
Chapter 1: Transitioning from Employee to Entrepreneur
Chapter 2: Stepping out of Your Comfort Zone
Chapter 3: Consulting, Coaching, Advising, and Mentoring
Chapter 4: Business Planning
- Lean Canvas
- Business Model Canvas
Chapter 5: Legal Requirements
Chapter 6: Customer Experience
MONEY MATTERS
Chapter 7: Accounting Practices
- Working with an Accountant
- Record Keeping
Chapter 8: Financing Your Business
CUSTOMER CONTACT
Chapter 9: Marketing
- Reaching Your Customers
- Content Marketing for the Social Era
- Branding: Brands that Go Deep Often Go Far
- Websites: Everyone Needs a Website
- Driving Traffic to Your Website
- Social Marketing
- Linked In
- Networking
- Building Relationships
- Networking for Introverts
- Networking at Events
UP AND RUNNING
Chapter 10: Sales
- It’s Not about You, It’s about the Buyer
- Smart Calling, Not Cold Calling
EXITING THE BUSINESS
Chapter 11: Succession Planning
ALTERNATIVES TO STARTING A BUSINESS
Chapter 12: Ownership Options
- Buying a Business
- Buying a Franchise
- Intergenerational Business
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