Autor: USA) Palmatier Robert W. (University of Washington

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1 Ebooki wg USA) Palmatier Robert W. (University of Washington

Robert W. Palmatier & Shrihari Sridhar: Marketing Strategy
Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All r …
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€62.92