App designers dream of creating a platform that users never want to leave, that keeps them glued forever – a platform that is "sticky". Over 846 million We Chat users leave text and voice messages, share life moments, play games, use stickers, purchase rail and flight tickets, shop online, pay utilities and bills, transfer money to friends, and even donate to charity without leaving We Chat, the super-sticky platform. The Economist called We Chat "one app to rule them all", and as it starts to gain global appeal, it is rewriting the rules for social media platforms. This book provides a balanced and nuanced study of how the super-sticky We Chat platform interweaves into the fabric of Chinese social, cultural, and political life. It keeps the wider global and national social media landscape in view and compares and contrasts We Chat with Weibo and QQ, two other popular social media platforms in China, and other Western social media platforms.
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