Catalog > Ciências sociais > Economia > A. Gustafsson & A. Herrmann: Conjoint Measurement (PDF)

A. Gustafsson & A. Herrmann
Conjoint Measurement [PDF ebook]
Methods and Applications

Apoio

Capa do A. Gustafsson & A. Herrmann: Conjoint Measurement (PDF)

"Conjoint measurement is one of the most significant and most widely recognized methods in science as well as in practice for analyzing marketing problems. It is the foremost device for measuring value-to-customer today." (H. Simon, CEO and Chairman Simon, Kucher & Partners) Top researchers present in this book the latest developments in the field of conjoint analysis and provide an overview that can be used in class and as a guide for market research activities. "In this book you will find all of the modern aspects of conjoint analysis, measurement as well as simulation of market share." (Prof. S. Albers) "This new book is a welcome addition to the conjoint literature. It is a fitting testimonial to the sustained interest in conjoint methods and the vigor or researchers." (Prof. P. E. Green)

€92.19

Compre este e-book e ganhe mais 1 GRÁTIS!

Língua Inglês ● Formato PDF ● ISBN 9783662063958 ● Editor A. Gustafsson & A. Herrmann ● Editora Springer Berlin Heidelberg ● Publicado 2013 ● Carregável 3 vezes ● Moeda EUR ● ID 6342370 ● Proteção contra cópia Adobe DRM

Requer um leitor de ebook capaz de DRM

Mais ebooks do mesmo autor(es) / Editor

A. Gustafsson A. Herrmann F. Huber

255.503 Ebooks nesta categoria

Capa do Yuefeng Xie: Disinfection Byproducts in Drinking Water

Yuefeng Xie: Disinfection Byproducts in Drinking Water

The EPA has established regulations which classify four types of disinfection byproducts – TTHMs, haloacetic acids, bromate, and chlorite – and requires public water systems limit these byproducts to …

Capa do Jose M. Soltero: Inequality in the Workplace

Jose M. Soltero: Inequality in the Workplace

First published in 1995. During the late 1980s and early 1990s the American economy again became immersed in a recession. Consequently, it became very likely that the quality of employment generated …

Capa do Nuno Miguel Castaheira Almeida & Paulo Jorge Almeida: Mapping, Managing, and Crafting Sustainable Business Strategies for the Circular Economy

Nuno Miguel Castaheira Almeida & Paulo Jorge Almeida: Mapping, Managing, and Crafting Sustainable Business Strategies for the Circular Economy

Daniel Parsons: Guide to Financial Freedom: How a 24-year Old College Dropout Created a Brand and Retired Young

Capa do Zdenko Rengel: Handbook of Plant Growth pH as the Master Variable

Zdenko Rengel: Handbook of Plant Growth pH as the Master Variable

Explores the molecular, biochemical, functional, structural, and developmental mechanisms of p H in plant growth. Examines the role of p H in plant symplasm, plant apoplasm, thr rhizosphere, the ecos …

Capa do Guo Wei: Power of Datafication

Guo Wei: Power of Datafication

The digital age represents a profound shift, building upon the industrial age’s foundations of technological breakthroughs like the steam engine, electricity, and computers. Just as the industrial re …

Capa do P.C.I. Ayre: Finance in Developing Countries

P.C.I. Ayre: Finance in Developing Countries

First Published in 1977. This issue of the Journal is devoted to papers dealing with various features of the financial process in developing countries progress. While the majority of papers included …

Capa do Mr Andrew Brent: The Growth Director’s Secret

Mr Andrew Brent: The Growth Director’s Secret

Shortlisted for the CMI”s Management Book of the Year Award 2018 and the Business Book Awards 2018 Growth can be the most important attribute that any business can have, and yet is commonly the leas …

Capa do K. Vela Velupillai: Macroeconomic Theory and Economic Policy

K. Vela Velupillai: Macroeconomic Theory and Economic Policy

Jean-Paul Fitoussi needs no introduction as one of the world”s foremost Macroeconomists of his generation. This celebration of his work includes contributions from Nobel Prize – winning economists R …

Capa do Andrea Spencer-Cooke & Fran van Dijk: Creating a Culture of Integrity

Andrea Spencer-Cooke & Fran van Dijk: Creating a Culture of Integrity

For companies, unethical business practices like bribery and corruption pose major business risks, and can result in fines, reputational damage, lost business opportunity and – increasingly – crimina …

Próxima página >>>