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Alfred Ku
Marketing-Theorie [PDF ebook]
Eine Einfuhrung

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Capa do Alfred Ku: Marketing-Theorie (PDF)

Im Mittelpunkt des Buches stehen wissenschaftstheoretische und methodologische Grundfragen der Marketingwissenschaft. Daneben stellt Alfred Kuß Wesen und internationale Entwicklung des Forschungsgebietes Marketing dar und gibt einen kurzen Überblick über wichtige Schwerpunkte der Marketingforschung. Das Buch bietet eine knappe und leicht verständliche Darstellung der einzelnen Teilgebiete und hilft, den Einstieg in den Bereich der Marketing-Theorie sowie den Zugang zur entsprechenden internationalen Literatur zu finden.

Neu in der 3. Auflage: Der Methodenteil und Wissenschaftstheorie wurden überarbeitet und erweitert.

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Língua Alemão ● Formato PDF ● ISBN 9783658021344 ● Editora Springer Fachmedien Wiesbaden ● Publicado 2013 ● Carregável 3 vezes ● Moeda EUR ● ID 6339860 ● Proteção contra cópia Adobe DRM

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