Autor: Alhamzah Alnoor

This book goes into a detailed investigation of adapting artificial neural network (ANN) and structural equation modeling (SEM) techniques in marketing and consumer research. The aim of using a dual- …

This book addresses recent research trends concerning the role of the Metaverse in advancing the education and finance sectors from various perspectives. These trends are explored through multiple ca …

This book explores current research trends in the context of the Metaverse’s impact on the tourism and marketing industries while delving into some case studies on education and finance. These trends …

This book explores current research trends in the context of the explainable artificial intelligence’s impact on the digital sustainability trend while delving into case studies on education, tourism …

Tourism is a huge economic driver for most countries, and for some parts of the world it is their main source of income. Despite this economic strength, tourism can be a fragile and volatile industry …

Tourism is a huge economic driver for most countries, and for some parts of the world it is their main source of income. Despite this economic strength, tourism can be a fragile and volatile industry …