Alma T Mintu-Wimsatt & William Winston 
Environmental Marketing [EPUB ebook] 
Strategies, Practice, Theory, and Research

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Environmental Marketing: Strategies, Practice, Theory, and Research is a timely resource for the 1990s. It examines a broad range of issues that affect environmental behavior while providing materials and guidance to marketing decisionmakers. It will guide your organization toward a decidedly "green" marketing movement, toward marketing concepts and tools that not only serve your organization’s objectives but preserve and protect the environment as well.Environmental Marketing cle...

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Língua Inglês ● Formato EPUB ● Páginas 415 ● ISBN 9781136590337 ● Editora Taylor and Francis ● Publicado 2013 ● Carregável 6 vezes ● Moeda EUR ● ID 2669281 ● Proteção contra cópia Adobe DRM
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