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Antoine Delers 
CRM [EPUB ebook] 
Zarządzanie relacjami z klientami

Apoio
Capa do Antoine Delers: CRM (ePUB)

Zrozumienie podstaw zarządzania relacjami z klientami (CRM) w zaledwie 50 minut dzięki tej praktycznej i zwięzłej książce. Firmy mogą przyjąć strategię CRM, aby uzyskać lepsze zrozumienie swojej bazy klientów poprzez eksplorację danych i segmentację, co z kolei pomaga im przyciągnąć nowych klientów i zwiększyć ich lojalność. W coraz bardziej konkurencyjnym świecie biznesu, wykorzystanie CRM do opracowania skutecznego podejścia do komunikacji i reklamy powinno być istotną częścią strategii każdej firmy. Książka ta stanowi poręczne wprowadzenie do zastosowań zarządzania relacjami z klientami w pozyskiwaniu klientów, tworzeniu strategii marketingowych i optymalizacji obsługi klienta. Zawiera także studia przypadków, omówienie wad narzędzia, w tym jego potencjalnych kosztów, oraz wprowadzenie do modeli pokrewnych, takich jak społeczny CRM, zarządzanie relacjami z dostawcami czy zarządzanie relacjami z pracownikami.

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Língua Polonês ● Formato EPUB ● Páginas 28 ● ISBN 9782808663007 ● Tamanho do arquivo 0.5 MB ● Tradutor Kâmil Kowalski ● Editora 50Minutes.com (PL) ● País BE ● Publicado 2023 ● Carregável 24 meses ● Moeda EUR ● ID 8860402 ● Proteção contra cópia DRM social

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