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Arthur Asa Berger
Dictionary of Advertising and Marketing Concepts [PDF ebook]

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Capa do Arthur Asa Berger: Dictionary of Advertising and Marketing Concepts (PDF)

From Ad Busters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the various players and strategies of the industry. For the student, it summarizes the key ideas of the most important cultural theorists introduced in advertising and marketing courses. For everyone, it helps explain the cultural, economic, and psychological role that advertising concepts play in society. A handy introduction for students and a quick reference for young professionals.

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Língua Inglês ● Formato PDF ● Páginas 143 ● ISBN 9781315430522 ● Editora Taylor and Francis ● Publicado 2016 ● Carregável 3 vezes ● Moeda EUR ● ID 4916332 ● Proteção contra cópia Adobe DRM

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