Autor: Barry Silverstein

Successful management relies on identifying and promoting high-performing employeesand targeting underperformers for serious improvement. Evaluating Performance, a comprehensive and essential resourc …

In today’s hypercompetitive business climate, managers who help employees achieve their individual potential stand to getand stayahead. Managing People, a comprehensive and essential resource for any …

In today’s high-pressure workplace, motivating all employees to consistently contribute their best can mean the difference between success and failure. Motivating Employees, a comprehensive and essen …

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This e Guide offers small businesses with new products or services an overview of a proven product launch process so they can (1) conduct market research (2) create and market a prototype, and (3) su …

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This unique book is a stroll down memory lane, reminiscing about the beloved brands Boomers first met in the 50s and 60s. Over fifty "Boomer Brand Cameos" are featured in text and photograp …

Growing up in the 50s and 60s, Boomer kids were surrounded by brands. That’s when the modern brand was born, when brands reflected popular culture, and when brand advertising flourished. "Boomer …