In the wake of continuing corporate scandals there have been few,
if any, CEOs that have stepped forward as models of ‘doing things
right’–except the former chairman and CEO of Medtronic, Bill
George. George has become the unofficial spokesperson for
responsible leadership–in business, the media, and academia.
In Authentic Leadership Bill George makes the case that
we do need new leaders, not just new laws, to bring us out of the
current corporate crisis. He persuasively demonstrates that
authentic leaders of mission-driven companies will create far
greater shareholder value than financially oriented companies.
During George’s twelve-year leadership at Medtronic, the company’s
market capitalization soared from $1.1 billion to $460 billion,
averaging 35% per year.
George candidly recounts many of the toughest challenges he
encountered — from ethical dilemmas and battles with the FDA to
his own development as a leader. He shows how to develop the five
essential dimensions of authentic leaders–purpose, values,
heart, relationships, and self-discipline. Authentic Leadership
offers inspiring lessons to all who want to lead with heart and
with compassion for those they serve.
Bill George helps readers answer vital questions such as: What
should I do when my personal values conflict with company business
values? How do I make trade-offs between the needs of my customers,
my employees, and my company’s shareholders? Do I really want to
devote my talents to business? Authentic Leadership provides
a tested guide for character-based leaders and all those who have a
stake in the integrity and success of our corporations.
Tabela de Conteúdo
Foreword xv
Warren Bennis
Preface: A New Generation of Leaders xvii
Introduction: Where Have All the Leaders Gone? 1
Part One: Becoming an Authentic Leader
1. Leadership is Authenticity, Not Style 11
2. The Transformation of Leaders 27
3. Leading a Balanced Life 45
Part Two: Building an Authentic Company
4. Missions Motivate, Dollars Don’t 61
5. Values Don’t Lie 71
6. It’s the Customer, Stupid! 81
7. It’s Not Just the CEO 91
8. Whose Bottom Line: Customers or Shareholders? 101
Part Three: In the Crucible of the Market
9. Seven Deadly Sins: Pitfalls to Growth 109
10. Overcoming Obstacles: Nothing Can Stand in Your Way 117
11. Ethical Dilemmas: When in Rome, Don’t Follow the Romans 127
12. Innovations from the Heart 133
13. Acquisitions Aren’t Just About Money 143
14. Shareholders Come Third 153
Part Four: Beyond the Bottom Line
15. Governance is Governance 165
16. Sticking Your Neck Out 177
17. Preparing for Succession . . . and Moving On 187
Epilogue: If Not Me, Then Who? If Not Now, When? 197
Medtronic Financial Results 201
Suggested Reading 203
Acknowledgments 207
The Author 209
Index 211
Sobre o autor
Bill George is former chairman and CEO of Medtronic, the world’s leading medical technology company. He is a board member of Goldman Sachs, Target, and Novartis and executive-in-residence at Yale. George has been recognized as ‘Executive of the Year’ by the Academy of Management, ‘Director of the Year’ by the National Association of Corporate Directors, and one of Business Week’s ‘Top 25 Managers.’ He has been widely quoted in the New York Times, Fortune, Face the Nation, The News Hour with Jim Lehrer, and NPR’s All Things Considered. His Web site is www.authenticleaders.org.
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