Professor Bodo B. Schlegelmilch is Dean of the WU Executive Academy and Chair of the Institute for International Marketing Management at WU Vienna. Previously, he held professorships in the USA and the UK and also worked for Deutsche Bank and Procter & Gamble. He has taught global marketing strategy in MBA and Executive Programs for major multinationals across the world, and has published a variety of books and academic papers in journals such as the Strategic Management Journal, Journal of International Business Studies and Journal of World Business. He also was the first ever European Editor-in-Chief of the Journal of International Marketing.
9 Ebooks por Bodo B. Schlegelmilch
Bodo B. Schlegelmilch: Global Marketing Strategy
This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized Masters programs. In a systematic yet concise manner, it addresses all major issu …
PDF
Inglês
€53.49
Bodo B. Schlegelmilch & Barbara Stottinger: International Marketing in the Fast Changing World
Volume 26 of Advances in International Marketing is devoted to a set of papers that attempt to develop new knowledge or refine the existing knowledge to account for the emerging international marketi …
EPUB
Inglês
DRM
€139.11
Andras Bauer & Josep Franch: Diversity in European Marketing
Given its unique heritage and diversity, Europe deserves and requires distinct marketing attention. This book offers a non-traditional perspective to European marketing by addressing up-to-date issue …
PDF
Inglês
DRM
€57.71
Bodo B. Schlegelmilch & Ilona Szőcs: Rethinking Business Responsibility in a Global Context
This book examines topical issues in global corporate social responsibility (CSR) from both scholarly and practical perspectives. It offers a variety of viewpoints and cases from countries around the …
PDF
Inglês
€149.79
Bodo B. Schlegelmilch & Russell S. Winer: Routledge Companion to Strategic Marketing
The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include up-to-da …
EPUB
Inglês
DRM
€56.47
Bodo B. Schlegelmilch & Russell S. Winer: Routledge Companion to Strategic Marketing
The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include up-to-da …
PDF
Inglês
DRM
€56.54
Bodo B. Schlegelmilch: Global Marketing Strategy
This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized master’s programs. In a systematic yet concise manner, it addresses all major iss …
PDF
Inglês
€64.19
Adamantios Diamantopoulos & Georgios Halkias: Taking the Fear Out of Data Analysis
Taking the Fear Out of Data Analysis provides readers with the necessary knowledge and skills to understand, perform, and interpret quantitative data analysis effectively. Acknowledging that people o …
PDF
Inglês
DRM
€33.53
Bodo B. Schlegelmilch & George D. Iliev: The MBA Compass
Looking to pursue an MBA? The journey can be daunting, but fear not – this book is here to guide you every step of the way. With so many business schools and programs to choose from, it’s important t …
PDF
Inglês
€29.95
