Dr. Gerrit Heinemann is currently a Professor of Business Administration, Management and Commerce, and Head of the e Web Research Center at Niederrhein University of Applied Sciences.
Christian Gaiser is CEO of Bonial International Group, the global alliance of companies in the United States, Germany, France, Spain, Russia and Brazil providing location-based services to retailers, manufacturers and consumers.
1 Ebooks por Christian Gaiser
Gerrit Heinemann & Christian Gaiser: Social – Local – Mobile
n the future, shopping will be greatly influenced by a combination of localization issues, mobile internet at the point of sale, and use of social networks. This book focuses on the ‘So Lo Mo synergi …
PDF
Inglês
€53.49
