Christophe Benaroya & Philippe Malaval 
Aerospace Marketing Management [PDF ebook] 
Manufacturers * OEM * Airlines * Airports * Satellites * Launchers

Apoio

Aerospace Marketing Management is a marketing manual devoted to: -the aeronautics sector: parts suppliers, aircraft manufacturers, and airlines, -the space sector: suppliers, integrators, and service providers. It presents the essentials of marketing from basic concepts such as segmentation, positioning and the marketing plan, to the product policy, pricing, distribution and communication. This book also includes specific chapters on project marketing, brand policy, gaining loyalty through maintenance and training, compensation, and alliance strategies. The different chapters show the new changes due to Internet: -e-procurement for the purchase strategy, -interactive communication with websites, -e-ticketing for the airlines to reach final consumers.

€231.15
Métodos de Pagamento
Compre este e-book e ganhe mais 1 GRÁTIS!
Língua Inglês ● Formato PDF ● ISBN 9781461510659 ● Editora Springer US ● Publicado 2012 ● Carregável 3 vezes ● Moeda EUR ● ID 4694523 ● Proteção contra cópia Adobe DRM
Requer um leitor de ebook capaz de DRM

Mais ebooks do mesmo autor(es) / Editor

252.480 Ebooks nesta categoria