Claudia Kroger 
Strategisches Marketing von Online-Medienprodukten [PDF ebook] 
Marktattraktivitat und Wettbewerbspositionen

The Right Place explains why firms succeed in one country and fail in another, irrespective of their inner drivers, and suggests potential initiatives that governments can take to help the private se …

Never before in history have so many humans suffered from depression, anxiety, and stress. The World Health Organization estimates that more than 300 million people struggle with depression – equival …

This introductory textbook provides a thorough guide to the management of food and beverage outlets, from their day-to-day running through to the wider concerns of the hospitality industry. It explor …

Healthcare Informatics: Improving Efficiency through Technology, Analytics, and Management supplies an understanding of the different types of healthcare service providers, corresponding information …

This concise textbook seeks to unpack the real-life complexities of leadership by examining the theories and models surrounding it and encouraging self-analysis in the individual’s own contexts. The …

Aviation Investment uniquely addresses investment appraisal methods across the key industries that make up the aviation sector, including the airports, air traffic management, airline and aircraft ma …

A Sensible Guide to Program Management Professional (Pg MP)® Success is for program managers preparing to take the Pg MP exam based on The Standard for Program Management – 4th Edition (Pg M4 Standar …

This book offers an in-depth look at developing effectiveness in the public sector and how to achieve the best possible outcomes for people rather than just good or efficient outputs. In 15 comprehen …

Most businesses today can readily access the required technology and talent to match competitors’ innovations and ideas quickly, making products and services similar to one another. In the modern bus …

Security is a paradox. It is often viewed as intrusive, unwanted, a hassle, or something that limits personal, if not professional, freedoms. However, if we need security, we often feel as if we can …