10 Ebooks por Colin Gilligan
Colin (Emeritus Professor, University of Sheffield, UK) Gilligan & Martin Hird: International Marketing (RLE International Business)
This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm’s strategic pos …
EPUB
DRM
€56.47
Colin (Emeritus Professor, University of Sheffield, UK) Gilligan & Martin Hird: International Marketing (RLE International Business)
This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm’s strategic pos …
PDF
DRM
€56.47
Colin (Emeritus Professor, University of Sheffield, UK) Gilligan & Richard M.S. (Loughborough University, UK) Wilson: Strategic Marketing Management
This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: …
EPUB
DRM
€79.96
Richard M.S. Wilson: Strategic Marketing Management
This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: …
PDF
DRM
€79.96
Colin Gilligan & Robin Lowe: Marketing and General Practice
This book deals with the area of marketing in general practice. It presents a step-by-step guide to the nature of marketing in which each aspect is presented in short, separate chapters accompanied b …
EPUB
Inglês
DRM
€45.04
Colin Gilligan & Robin Lowe: Marketing and Healthcare Organizations
The need for a more conscious, focused and proactive approach to the management of health-care organizations has increased substantially. One consequence of this is that health-care managers are havi …
EPUB
Inglês
DRM
€44.83
Colin Gilligan & Robin Lowe: Marketing and Healthcare Organizations
The need for a more conscious, focused and proactive approach to the management of health-care organizations has increased substantially. One consequence of this is that health-care managers are havi …
PDF
Inglês
DRM
€45.04
Colin Gilligan & Robin Lowe: Marketing and General Practice
This book deals with the area of marketing in general practice. It presents a step-by-step guide to the nature of marketing in which each aspect is presented in short, separate chapters accompanied b …
PDF
Inglês
DRM
€45.03
Peter Cattee & Colin Gilligan: Marketing and Retail Pharmacy
Based on the authors’ experiences of working with a wide variety of retail pharmacies, this book is designed to provide pharmacists with a clear understanding of the nature of marketing, and the ways …
EPUB
Inglês
DRM
€45.04
Peter Cattee & Colin Gilligan: Marketing and Retail Pharmacy
Based on the authors’ experiences of working with a wide variety of retail pharmacies, this book is designed to provide pharmacists with a clear understanding of the nature of marketing, and the ways …
PDF
Inglês
DRM
€44.79