Glyn Atwal is Associate Professor of Marketing at Burgundy School of Business, France. His teaching, research, and consultancy expertise focuses on luxury marketing and strategy. He is co-editor of The Luxury Market in India: Maharajas to Masses. Prior to academia, Glyn worked for Saatchi & Saatchi, Young & Rubicam, and Publicis.
Douglas Bryson is Professor at the ESC Rennes School of Business, France. His research is rooted in applied psychology and includes the study of creative work environments, new product adoption, issues in luxury brand management, and brand image. Douglas has experience of consulting in North America, Eastern Europe, and Central Asia.
4 Ebooks por D. Bryson
G. Atwal & D. Bryson: Luxury Brands in Emerging Markets
This book is an invaluable repository of knowledge that brings clarity to key issues and trends for practitioners, academics and students of luxury brands. It sets out to decode the luxury markets in …
PDF
Inglês
€96.29
David Bryson & Jane McCann: Textile-led Design for the Active Ageing Population
Despite the world’s aging population, suitable clothing for the older community is a largely neglected area. This book considers the needs of the growing number of active older people and investigate …
EPUB
Inglês
DRM
€230.44
David Bryson & Jane McCann: Smart Clothes and Wearable Technology
Smart clothes and wearable technology is a relatively novel and emerging area of interdisciplinary research within the fashion, textile, electronics and related industries. This book provides a compr …
EPUB
Inglês
DRM
€219.00
David Bryson & Jane McCann: Smart Clothes and Wearable Technology
Smart Clothes and Wearable Technology, Second Edition focuses on the design process, material selection, garment construction, and new production techniques for smart clothing. Building on the succes …
EPUB
Inglês
DRM
€290.24
