Autor: Dan Paul

DAN PAUL is CEO of General Management Technologies, a consulting practice that focuses on the alignment of clients” top-level strategies, work processes, and culture across all functions and activities of the business. Prior to founding GMT, he worked under Jack Welch at General Electric. JEFF COX is a creative writer known for weaving progressive business concepts into works of fiction. He is the author or coauthor of seven fictional business books, including such bestsellers as Zapp! and The Goal, which have sold millions of copies.