Digital disruption is accelerating. Implementing a successful digital transformation strategy requires that senior managers make trade-off decisions to reinvent a business. Equally important all decision makers must learn to ask the right questions, use data and computer support in decision making, and increase their knowledge and skills. Creating a data-centric culture and rewarding data-based decision making leads to successful digital transformation. Join the digital journey. This book is targeted at managers, especially middle-level managers who are trying to come to grips with using data-based decision making in a transforming organization. The authors explore a number of broad questions including: How can managers become data-based decision makers? How can digital transformation become part of an organizational strategy? What new skills do managers need to implement digital transformation? How will we know an organization has been successfully transformed?
Sobre o autor
Dr. Ciara Heavin is a lecturer in business information systems at Cork University Business School (CUBS), Cork, Ireland. Her research focuses on innovative mobile decision support solutions in healthcare. Dr. Heavin is an investigator on research projects funded by the European Union (FP7), the Irish Research Council and the Wellcome Trust UK. She has published in top international IS journals and conferences. She was managing editor of the Journal of Decision Systems from 2011 to 2017, and is now an associate editor at the Journal of Decision Systems.
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