DAVID A. AAKER is vice chairman of Prophet Brand Strategy, an executive advisor to Dentsu Inc., and Professor Emeritus of Marketing Strategy at the Haas School of Business, University of California, Berkeley.
15 Ebooks por David A. Aaker
David A. Aaker: Brand Relevance
Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius …
EPUB
Inglês
DRM
€21.99
David A. Aaker: Brand Relevance
Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius …
PDF
Inglês
DRM
€21.99
David A. Aaker: Spanning Silos
Powerful product, country, and functional silos are jeopardizing companies’ marketing efforts. Because of silos, firms misallocate resources, send inconsistent messages to the marketplace, and fail t …
EPUB
Inglês
DRM
€29.99
David A. Aaker & Alexander L. Biel: Brand Equity & Advertising
The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding — a subject generating intense interest both in academia and in the "real world." …
EPUB
Inglês
DRM
€111.57
David A. Aaker & Alexander L. Biel: Brand Equity & Advertising
The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding — a subject generating intense interest both in academia and in the "real world." …
PDF
Inglês
DRM
€111.94
David A. Aaker: Managing Brand Equity
The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality, name awareness, customer base, and prop …
EPUB
Inglês
DRM
€19.94
David A. Aaker: Brand Portfolio Strategy
In this long-awaited book from the world’s premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will …
EPUB
Inglês
DRM
€19.94
David A. Aaker: Building Strong Brands
As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker’s pathbreaking book, Managing Brand Equity, managers discovere …
EPUB
Inglês
DRM
€19.94
David A. Aaker: Three Threats to Brand Relevance
"Threats to brand relevance are always lurking around the corner. Your brand is virtually never immune from the risk of fading instead of being energized or being damaged instead of strengthened …
EPUB
Inglês
DRM
€5.15
David A. Aaker: Three Threats to Brand Relevance
"Threats to brand relevance are always lurking around the corner. Your brand is virtually never immune from the risk of fading instead of being energized or being damaged instead of strengthened …
PDF
Inglês
DRM
€5.16
David A. Aaker & Erich Joachimsthaler: Brand Leadership
Recognized by Brandweek as "the dean of the brand-equity movement, " David Aaker now prepares managers for the next level of the brand revolutionbrand leadership.For the first time, Aaker a …
EPUB
Inglês
DRM
€18.77
David A. Aaker & Christine Moorman: Strategic Market Management
Learn to identify, select, implement, and adapt market-driven business strategies for profitable growth in competitive markets In Strategic Market Management, David Aaker and Christine Moorman delive …
PDF
Inglês
DRM
€73.11
David A. Aaker & Christine Moorman: Strategic Market Management
Learn to identify, select, implement, and adapt market-driven business strategies for profitable growth in competitive markets In Strategic Market Management, David Aaker and Christine Moorman delive …
EPUB
Inglês
DRM
€77.11
David A. Aaker & Christine Moorman: Strategic Market Management
Strategic Market Management helps managers identify, implement, prioritize, and adapt market-driven business strategies in dynamic markets. The text provides decision makers with concepts, methods, a …
EPUB
Inglês
DRM
€47.30
David A. Aaker & George S. Day: Marketing Research
Marketing Research, 13th Edition presents a clear and comprehensive introduction to the field, with a strong focus on methodologies and the role of market research in strategic decision making. Emplo …
EPUB
Inglês
DRM
€47.52
