Autor: David B. Yoffie

Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, 12 international licensed editions, books from Harvard Business Review Press, and digital content and tools published on HBR.org, Harvard Business Review provides professionals around the world with rigorous insights and best practices to lead themselves and their organizations more effectively and to make a positive impact. You can find HBR at: hbr.org Twitter: @Harvard Biz Linked In: linkedin.com/company/harvard-business-review Facebook: @HBRInstagram: @harvard_business_review You Tube: youtube.com/user/harvardbusinessreview