David Dugdale 
Strategic Pricing and Management Accounting [PDF ebook] 

Apoio

Management accountants should have a key role to play in developing and executing pricing strategy and policy. However, their historical focus on costing and operations means that their potential as business partners with marketing and sales professionals is easily overlooked. This book focuses on how management accountants can help key stakeholders in the formulation and execution of pricing policy and, conversely, on showing managers responsible for pricing decisions how they co...

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Língua Inglês ● Formato PDF ● Páginas 192 ● ISBN 9781000784824 ● Editora Taylor and Francis ● Publicado 2022 ● Carregável 3 vezes ● Moeda EUR ● ID 8538973 ● Proteção contra cópia Adobe DRM
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