Autor: David L. Loudon

Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. The Essentials of Marketing Research guides the student …

Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. The Essentials of Marketing Research guides the student …

Strategic Planning for Not-For-Profit Organizations covers all the steps involved in developing a strategic plan for a not-for-profit organization. Strategic planning has become a critical issue for …

Strategic Planning for Not-For-Profit Organizations covers all the steps involved in developing a strategic plan for a not-for-profit organization. Strategic planning has become a critical issue for …

Step-by-step guidelines for successful marketing management! Designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also a valuable resource for anyone …

Step-by-step guidelines for successful marketing management! Designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also a valuable resource for anyone …

Learn why customer advisory boards are so successfuland how to create one for any business! From a leading authority in business management comes a book to give your company the winning edge. …

Learn why customer advisory boards are so successfuland how to create one for any business! From a leading authority in business management comes a book to give your company the winning edge. …

Examine essential marketing disciplines and weapons!This essential book will show you how to design a strategic marketing plan for any brand, product, service, or business! It explains all of the maj …

Examine essential marketing disciplines and weapons!This essential book will show you how to design a strategic marketing plan for any brand, product, service, or business! It explains all of the maj …

Stress in College Athletics: Causes, Consequences, Coping addresses the causes and consequences of stress in college sports and offers effective coping mechanisms that will help individuals understan …

Stress in College Athletics: Causes, Consequences, Coping addresses the causes and consequences of stress in college sports and offers effective coping mechanisms that will help individuals understan …

Discover the marketing basics to draw new membersand more fundsto your church!Though more and more religious organizations increasingly attempt to use marketing techniques to improve response, little …

Discover the marketing basics to draw new membersand more fundsto your church!Though more and more religious organizations increasingly attempt to use marketing techniques to improve response, little …

Learn what you need to know to conduct successful business in Mexico!This book is a primer on all aspects of doing business in Mexico, with practical examples that illustrate the risks and benefits …

Learn what you need to know to conduct successful business in Mexico!This book is a primer on all aspects of doing business in Mexico, with practical examples that illustrate the risks and benefits …

Get the tools you need for effective market researchincluding Internet surveys!The Marketing Research Guide: Second Edition is the newest edition of the Haworth marketing research classic that now …

Get the tools you need for effective market researchincluding Internet surveys!The Marketing Research Guide: Second Edition is the newest edition of the Haworth marketing research classic that now …

Spiritual management is required for spiritual organization, and yet a ministry’s master plan should be the Master’s plan for that ministry. Church and Ministry Strategic Planning assists readers in …

Spiritual management is required for spiritual organization, and yet a ministry’s master plan should be the Master’s plan for that ministry. Church and Ministry Strategic Planning assists readers in …

Discover what happened to the economy after 9/11from an insider outlook Many Thin Companies: The Change in Customer Dealings and Managers Since September 11, 2001 is an up-to-date examination of the …

Discover what happened to the economy after 9/11from an insider outlook Many Thin Companies: The Change in Customer Dealings and Managers Since September 11, 2001 is an up-to-date examination of the …

Is your church viable in the changing marketplace of today–and tomorrow?Today’s church market is comprised of four cultural paradigms–Youth, Baby Busters (Generation X), Baby Boomers, and …

Is your church viable in the changing marketplace of today–and tomorrow?Today’s church market is comprised of four cultural paradigms–Youth, Baby Busters (Generation X), Baby Boomers, and …

At your fingertipsfind advertising terms and concepts quickly and easily in this A-Z reference guide! As with many institutions, advertising has developed its own vocabulary. While some terms and con …

At your fingertipsfind advertising terms and concepts quickly and easily in this A-Z reference guide! As with many institutions, advertising has developed its own vocabulary. While some terms and con …

This comprehensive new book is the first guide to applications in marketing concepts in church and ministry services. Demonstrations of marketing concepts and techniques for effectively meeting the …

This comprehensive new book is the first guide to applications in marketing concepts in church and ministry services. Demonstrations of marketing concepts and techniques for effectively meeting the …

This newly revised book presents systematic approaches to developing marketing plans for products, services, and other situations. Philosophically sound and practically oriented, Marketing Planning …

This newly revised book presents systematic approaches to developing marketing plans for products, services, and other situations. Philosophically sound and practically oriented, Marketing Planning …

The key to success in business is planning. And the key to successful planning is using a proven format to analyze your product’s marketability Market Opportunity Analysis: Text and Cases guides you …

The key to success in business is planning. And the key to successful planning is using a proven format to analyze your product’s marketability Market Opportunity Analysis: Text and Cases guides you …

Practical information for investing newcomers! Have you wanted to seriously begin investing but are wary because of confusing and complicated terminology and concepts? Then the Concise …

Practical information for investing newcomers! Have you wanted to seriously begin investing but are wary because of confusing and complicated terminology and concepts? Then the Concise …