With the changing expectations of consumers, employees and regulators, being best in the world is no longer enough. Businesses are now also expected to be best for the world: to be socially and environmentally responsible, sustainable and ethical.
Based on the idea that strategic CSR offers the most holistic and effective approach to corporate social responsibility, the author presents the key concepts, theories and philosophical approaches to CSR, along with the practical tools needed to implement this knowledge in the real world.
The book is split into three parts; the first part provides the theoretical background of CSR, the second part examines various CSR approaches and how they can be implemented, and the third part discusses measuring and communicating CSR. New this edition is also a chapter titled ‘The S in CSR: Social and Global Issues’.
Each chapter contains questions for reflection & discussion, exercises, and case studies from globally recognised brands such as Ben & Jerry′s, Google, H&M, Johnson & Johnson, Nestlé, Patagonia, Puma, Unilever and Whole Foods.
The book is complemented by chapter specific lecturer Power Point slides, a draft syllabus and an instructor′s manual.
Suitable reading for students on Corporate Social Responsibility modules.
Tabela de Conteúdo
Part I: CSR Thought
Chapter 1: Our Changing World and the Evolution of CSR
Chapter 2: From CSR Pyramids to Shared Value and Beyond: CSR Models and Frameworks
Chapter 3: Moving Beyond Shareholders: Internal and External Stakeholders
Part II: CSR approaches and implementation
Chapter 4: Business Ethics: How Philosophy Can Help Us Make Ethical Decisions in Today’s Business
Chapter 5: The S in CSR: Social and Global Issues
Chapter 6: Environmental Sustainability: The Role of Business in Sustainable Development
Chapter 7: Responsible Leadership: Inspiring CSR
Chapter 8: All Aboard: Involving Stakeholders in CSR
Part III: CSR measurement and communication
Chapter 9: CSR Impact: Creating, Measuring and Communicating the Impact
Chapter 10: Benchmarking CSR: Frameworks, Standards, Certifications and Indices
Chapter 11: CSR Reporting
Chapter 12: CSR and Marketing: Three Frontiers
Chapter 13: The Way Forward: Making the Shift
Sobre o autor
Debbie Haski-Leventhal is Professor of Management at Macquarie Business School and an expert on corporate social responsibility (CSR), responsible management education (RME) and volunteerism. Together with the United Nations Principles for Responsible Management Education, she conducts international studies on business students around the world and their attitudes towards responsible management. She has published over 50 academic papers on CSR, RME, volunteering and social entrepreneurship in Human Relations, Journal of Business Ethics, MIT Sloan Management Review, NVSQ and other journals. Her work has been covered many times by the media, including in the New York Times and the Financial Review. She is the author of Strategic Corporate Social Responsibility: Tools and Theories for Responsible Management (SAGE, 2018), with a foreword by David Cooperrider, and of an upcoming book, The Purpose-Driven University (Emerald, 2020).
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