This most unusual book looks at the newfound obsession driving people of all classes, countries and age groups – ‘the asocial networking’ – a must-do mode of entry into a new social order. If not adopted and mastered quickly, will it cause us to miss out on one of the greatest forms of modern human experience? It is also interesting and ironical to see ourselves socializing with the help of gadgets when we could actually step forward and socialize with the person standing next to us. For the benefit of those who exhibit their social lives online, this book offers little tricks of the trade to master the art of networking and garner tangible gains in the real world. The author discusses our vulnerabilities and weaknesses, which are often reflected in the way we socialize on the web. Some people have, however, mastered the art of masking their inhibitions – has this made them desirable and irresistible in both the electronic and real worlds? The ephemeral nature of our fantasy of socializing online, also poses the danger of obsolescence to the current rulers of social networking, while presenting an open window of opportunity to any innovative and enterprising entrepreneur who can better our societal experiences. The author attempts to look into the future of mankind and its changing priorities, through the future of social networking. The reader is taken on a mind-boggling and nerve-crackling tour of the virtual world of networking, stopping only to expose the vulnerability of the human mind.
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