The sequel to the international #1 bestseller, Wikinomics.
Wikinomics showed how mass collaboration was changing businesses around the world.
Macro Wikinomics takes it beyond the boardroom to show how the mass collaboration is revolutionizing the way we live, work, and create.
The era of the monolithic, self-contained, inwardly focused corporation is over. In Wikinomics Don Tapscott and Anthony D. Williams showed how the internet is changing the way the very smartest business managers think about structures and strategies in the 21st century. Now, in Macro Wikinomics, they demonstrate how this revolution in thinking is spreading outwards to other sectors – from education and scientific institutions, to entertainment and media, to government and democracy.
Macro Wikinomics is a groundbreaking and definitive look at achieving success for a new century, a new media, a new generation and a new economy.
LONGLISTED FOR THE 2010 FT AND GOLDMAN SACHS BOOK AWARDS
Sobre o autor
DON TAPSCOTT is Chief Executive and founder of New Paradigm, a think tank and strategy consulting company. He is the author of ten books including the bestsellers Paradigm Shift and The Digital Economy. He teaches at the Rotman School of Management at the University of Toronto. Wikinomics was published by Atlantic Books in 2007.
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