Catalog > Ciências sociais > Mídia / Comunicação > Comércio de livros, biblioteconomia > Eduard Schönstedt & Thomas Breyer-Mayländer: Der Buchverlag (PDF)

Eduard Schönstedt & Thomas Breyer-Mayländer
Der Buchverlag [PDF ebook]
Geschichte, Aufbau, Wirtschaftsprinzipien, Kalkulation und Marketing

Apoio

Capa do Eduard Schönstedt & Thomas Breyer-Mayländer: Der Buchverlag (PDF)

Umfassender Überblick zum Verlagswesen. Der bewährte Band führt anschaulich in sämtliche Bereiche und Aspekte des Wirtschaftsbetriebs Verlag ein: von der deutschen Verlagsgeschichte, den verschiedenen Verlagsformen, Rechtsrahmen und Wirtschaftsprinzipien über den Aufbau der einzelnen Abteilungen bis zu Kalkulationsverfahren und Marketing im Verlag. In die 3. Auflage wurden viele neue Themen, aktuelle Trends und Entwicklungen eingearbeitet, so z. B. zu Neuheiten im Bereich Hörbuch und E-Book. Für alle, die professionell oder aus Interesse mit der Ware Buch zu tun haben.

€42.99

Sobre o autor

Eduard Schönstedt, Professor em. für Verlagswesen, Hochschule der Medien, Stuttgart; Thomas Breyer-Mayländer, Professor für Medienmanagement, Dekan der Fakultät Medien und Informationswesen, Hochschule Offenburg

Compre este e-book e ganhe mais 1 GRÁTIS!

Língua Alemão ● Formato PDF ● Páginas 381 ● ISBN 9783476003393 ● Tamanho do arquivo 4.6 MB ● Editora J.B. Metzler ● Cidade Stuttgart ● País DE ● Publicado 2016 ● Edição 3 ● Carregável 24 meses ● Moeda EUR ● ID 5809950 ● Proteção contra cópia DRM social

Mais ebooks do mesmo autor(es) / Editor

Eduard Schonstedt Thomas Breyer-Maylander

7.770 Ebooks nesta categoria

Capa do Jonathan Buehl & Alan Gross: Science and the Internet

Jonathan Buehl & Alan Gross: Science and the Internet

The essays in Science and the Internet address the timely topic of how digital tools are shaping science communication. Featuring chapters by leading scholars of the rhetoric of science and technolog …

Capa do Jo Bryson: Effective Library and Information Centre Management

Jo Bryson: Effective Library and Information Centre Management

This comprehensive handbook covers key management issues and will guide information professionals through the maze of common problems. To reflect the increasing integration of library, information ce …

Capa do Akira (Nanzan University, Japan) Goto: Cultural Astronomy of the Japanese Archipelago

Akira (Nanzan University, Japan) Goto: Cultural Astronomy of the Japanese Archipelago

Goto introduces the diverse and multilayered skylore and cultural astron- omy of the peoples of the Japanese Archipelago. Going as far back as the Jomon, Yayoi, and Kofun periods, this book examines …

Capa do Megan Lowe & Lindsey M. Reno: Examining the Emotional Dimensions of Academic Librarianship: Emerging Research and Opportunities

Megan Lowe & Lindsey M. Reno: Examining the Emotional Dimensions of Academic Librarianship: Emerging Research and Opportunities

Capa do Yvonne Shashoua: Conservation of Plastics

Yvonne Shashoua: Conservation of Plastics

Plastic objects are included more than ever in museums and galleries collections these days, but these items can start to deteriorate when they a just a few years old. In this book Yvonne Shashoua pr …

Capa do Barbara Petruzzelli: Real-Life Marketing and Promotion Strategies in College Libraries

Barbara Petruzzelli: Real-Life Marketing and Promotion Strategies in College Libraries

Practical advice on how to promote your library and how to better understand and serve library users Real-Life Marketing and Promotion Strategies in College Libraries is a how-to guide to marketing a …

Capa do Bill Stockting: Encoding Across Frontiers

Bill Stockting: Encoding Across Frontiers

Discover the history, development, and use of EAD, EAC, and EAG Encoding Across Frontiers is a careful selection of the finest presentations from the European Conference on Encoded Archival Descripti …

Capa do Rachel Jones: Federal Regulatory Research

Rachel Jones: Federal Regulatory Research

Provide your patrons with shortcuts to the legal research resources they need! Federal Regulatory Research: Selected Agency Knowledge Paths presents sample pathfinders to help law librarians access a …

Capa do Robert R. Janes: Museums without Borders

Robert R. Janes: Museums without Borders

Drawing together nearly 40 years of experience, Museums without Borders presents the key works of one of the most respected practitioners and scholars in the field. Through these selected writings, R …

Capa do Briley Rasmussen & Scott Winterrowd: Professionalizing Practice. A Critical Look at Recent Practice in Museum Education

Briley Rasmussen & Scott Winterrowd: Professionalizing Practice. A Critical Look at Recent Practice in Museum Education

Sponsored by the Museum Education Roundtable, this is volume 37, Number 2 of the Journal of Museum Education (JME), published in the summer of 2012. This edition includes articles on the recent histo …

Próxima página >>>