Autor: Elizabeth C. Hirschman

Published in cooperation with the Association for Consumer Research ‘A clearly written and useful work. Their book lays out organizing principles that delineate the underlying epistemologies current …

Branding Masculinity examines two ideologies of masculinity – one typifying rural agricultural areas and the other found in urban, business settings. Comparisons are made between these two current fo …

Branding Masculinity examines two ideologies of masculinity – one typifying rural agricultural areas and the other found in urban, business settings. Comparisons are made between these two current fo …

…