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Enrique (University of Valencia, Spain) Bigne & Ajay K. (University of Delaware, USA) Manrai
The Routledge Companion to the Future of Marketing [PDF ebook]

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Capa do Enrique (University of Valencia, Spain) Bigne & Ajay K. (University of Delaware, USA) Manrai: The Routledge Companion to the Future of Marketing (PDF)

The Routledge Companion to the Future of Marketing provides the reader with a comprehensive and original set of visionary insights into the future of marketing. This prestigious collection aims to challenge the mindset of academics, moving their thinking processes from current thinking into new perspectives and advances in marketing knowledge.

Selected Contents: Part 1: New Paradigms and Philosophical Insights Part 2: Contributions from other Scientific Fields Part 3: Reconnecting with Consumers and Markets Part 4: New Methodological Insights in Scholarly Research in the Field

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Formato PDF ● Páginas 504 ● ISBN 9781136242861 ● Editor Enrique (University of Valencia, Spain) Bigne & Ajay K. (University of Delaware, USA) Manrai ● Editora Taylor and Francis ● Publicado 2014 ● Carregável 6 vezes ● Moeda EUR ● ID 2881334 ● Proteção contra cópia Adobe DRM

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