Eva Kipnis & Dilip Mutum 
Marketing Cases from Emerging Markets [PDF ebook] 

Apoio

Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. This case study book addresses that need. It is also important and timely in providing a framework for instructors and researchers (both academic and industry) to understand the dynamics occurring in emerging markets. This book is composed of long and short real cases with varying complexity in different sectors including ...

leia mais
€57.61
Métodos de Pagamento
Compre este e-book e ganhe mais 1 GRÁTIS!
Língua Inglês ● Formato PDF ● ISBN 9783642368615 ● Editor Eva Kipnis & Dilip Mutum ● Editora Springer Berlin Heidelberg ● Publicado 2013 ● Carregável 3 vezes ● Moeda EUR ● ID 6323494 ● Proteção contra cópia Adobe DRM
Requer um leitor de ebook capaz de DRM

Mais ebooks do mesmo autor(es) / Editor

255.667 Ebooks nesta categoria