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Everett Rogers & Arvind Singhal 
Entertainment-Education [PDF ebook] 
A Communication Strategy for Social Change

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Capa do Everett Rogers & Arvind Singhal: Entertainment-Education (PDF)

Arvind Singhal and Everett M. Rogers have developed this unique volume focused on the history and development of entertainment-education. This approach to communication is the process of designing and implementing a media message to both entertain and educate to increase audience members’ knowledge about an educational issue, create favorable attitudes, and change overt behavior. It uses the universal appeal of entertainment to show individuals how they can live safer, healthier, and happier lives. Entertainment formats such as soap operas, rock music, feature films, talk shows, cartoons, comics, and theater are utilized in various countries to promote messages about educational issues. This book presents a balanced picture of the entertainment-education strategy, identifying ethical and other problems that accompany efforts to bring about social change.

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Língua Inglês ● Formato PDF ● Páginas 280 ● ISBN 9781135669430 ● Editora Taylor and Francis ● Publicado 2012 ● Carregável 3 vezes ● Moeda EUR ● ID 5298733 ● Proteção contra cópia Adobe DRM
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